Crisis Management Research Paper Example | Topics and Well Written Essays - 1250 words

Crisis Management - Research Paper Example The study discusses the crisis that had engulfed Apple Inc. owing to the departure of Steve Jobs. The study conferred on the response initiatives and strategies employed by Apple Inc while managing the organizational crisis. The study also discusses the public relation and crisis communication strategy adopted by the management of Apple while responding to the crisis. The study focuses on the development of the crisis management policies of Apple Inc. The study conclusively provided recommendations to improve the crisis management and crisis communication strategies of Apple Inc. Table of Contents 1 3 Overview 4 Crisis Management 4 Identification of Potential Crisis and the Crisis Management Plan 5 Cases of Organizational Crisis Management 6 Company Background 7 Crisis Management in Apple 8 Identification and Response of Crisis 8 Public Relation & Crisis Management Plan 9 Recommendations and Conclusion 10 Works Cited 11 Overview The management of a crisis in an organization entails d eterrence, planning, examination, assessment and maintenance to lessen the negative outcomes of the crisis. The procedure employed by an organization determines the consequences for those impacted by the crisis, counting customers and society, in addition to the employees and the organization as a whole (American Institute of Chemical Engineers, â€Å"Corporate Crisis Management†).   ... rporate Crisis Management†).   The study comprises of a comprehensive assessment of organizational crisis management, identification of potential crisis in an organization and the significance of the development of crisis management plans in order to tackle further crisis. This study focuses on the development of the crisis management policies of Apple Inc. The study accentuates on the crisis that had engulfed Apple Inc. due to the departure of Steve Jobs. The study discusses how fast Apple reacted to their latest crisis and how did the company intervene to lessen the damage. The study also discusses the public relation strategy implemented by Apple while responding to the crisis. The study finally offers recommendations for the crisis management and crisis communication policies of Apple Inc. Crisis Management Researchers have described an organizational crisis as a significant unexpected incidence (King, â€Å"Crisis Management & Team Effectiveness: A Closer Examinationâ⠂¬ ) with a possible negative result (Schrivastava, â€Å"Crisis Theory/Practice: Towards a Sustainable Future†) that challenges the endurance of the business organization (Fearn-Banks, K., â€Å"Crisis Communication: A Casebook Approach†; Fink, S., â€Å"Crisis Management: Planning for the Inevitable†) by effecting the domestic or external configuration (Pearson & Clair, â€Å"Crisis Theory/Practice: Towards a Sustainable Future†, Loosemore & Teo, â€Å"Crisis Preparedness of Construction Companies†), or by impacting the legality of the business. Several authors have attenuated that a crisis is not a daily occurrence, but an unforeseen and unanticipated, low possibility incidence that requires or necessitates quick and effective decisions (Platz & Madsen, â€Å"Crisis Management in IT Projects†; Pearson &